Steinlager’s Iconic White Can Returns

In time for the year’s biggest tournament, Steinlager has brought back its iconic White Can as a symbol of support for the All Blacks.
The Steinlager White Can was originally available between 1981 and 1992, with many cans raised in triumph in 1987 when the All Blacks beat France to become World Champions. The White Can then made comebacks in 2011, 2015 and 2019 to help unite Kiwi fans as they backed their team taking on the world in rugby.
“Steinlager has been supporting the All Blacks unconditionally since 1986 and relaunching the White Can is a way for fans to join us in showing their loyalty,” says Steinlager Brand Manager Lauren Dyke.
“The can is iconic and we hope raising a few will be good luck charms this year. We look forward to cheering on the team and showing that Steinlager is the beer of believers.”
The limited-edition Steinlager Classic White Cans are available in supermarkets and liquor stores nationwide, while stocks last, in 10 packs, RRP $20.99
Visit www.steinlager.com
Facebook: @steinlager
Instagram: @steinlager_nz
latest issue:
HOLIDAY 2
Our once-a-year special is packed with every recipe you need to make the most of the summer break. From baking and barbecues to fresh salads and sauces that make everything sing with flavour, HOLIDAY has you covered. We’ve even got great nibbles to enjoy with a drink while you dive into our annual puzzle section. This is an issue that sells its socks off, and it isn’t included in the dish subscription—so don’t delay. Get yours in store today and have your most delicious HOLIDAY yet.

BROUGHT TO YOU BY Steinlager